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TechCrunch AI18d agoSarah Perez

Microsoft kills off unsuccessful AI features while merging its separate Copilot apps

Two years after declaring AI a "generational shift" that it intended to spearhead, Microsoft is significantly recalibrating its strategy. The tech giant is moving to consolidate its fragmented AI ecosystem, merging its consumer and business-facing Copilot applications into a single, unified platform while simultaneously sunsetting several underperforming features.

A Strategic Consolidation

As outlined in recent support documentation, Microsoft is folding the functionality of its standalone consumer Copilot app into the Microsoft 365 Copilot experience. This shift acknowledges that the boundaries between personal and professional AI usage are increasingly blurred. Furthermore, the move serves as a tacit admission that the company’s previous, overly complex app strategy struggled to keep pace with agile competitors like ChatGPT, Claude, and Gemini.

This consolidation mirrors a broader industry trend. Rivals are similarly streamlining their offerings: OpenAI has integrated its agentic "Operator" features directly into ChatGPT, while Google has focused on embedding deep research and browsing capabilities into the core Gemini interface.

Features on the Chopping Block

In its pursuit of a more cohesive user experience, Microsoft is retiring several experimental and niche tools. By August 18, 2026, the following features will be removed from the consumer version of Copilot:

  • Group Chats
  • AI-generated podcasts
  • Copilot Labs experimental features
  • Deep Research (though professional users will gain access to a "Researcher" replacement)
  • Mico, the animated, blob-like mascot often compared to a modern-day Clippy

"The goal is to make Copilot a simpler, more cohesive experience," the company stated, though the move also reflects an internal push to ensure the product earns its "right to exist" in the daily lives of its users.

What’s Next for Users

Microsoft has cautioned that some features may experience temporary downtime during this transition period. To ensure data continuity, files previously generated within the standalone Copilot app will be migrated to OneDrive.

This pivot follows reports from earlier this summer, where Microsoft EVP Jacob Andreou—who oversees the Copilot division—emphasized in an internal memo that the company must be willing to abandon features that fail to provide tangible value. By shedding these unsuccessful experiments, Microsoft is signaling a renewed focus on core utility as it fights to maintain its relevance in an increasingly crowded AI landscape.

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