Evolve your marketing with new AI tools

In the fast-paced world of digital advertising, the bridge between raw data and strategic execution is often where marketers face their greatest hurdles. To help bridge this gap, Google is rolling out a suite of new AI-driven and agentic experiences across Google Ads and Google Analytics. These updates are designed to streamline workflows, accelerate decision-making, and empower teams to achieve business growth with greater precision.

Empowering Marketers with Ask Advisor

The core of this evolution is Ask Advisor, Google’s in-product AI agent. By integrating deep measurement expertise directly into the platform, Ask Advisor allows marketers to move beyond simple data retrieval and into actionable strategy. The latest enhancements are built to keep the marketer firmly in the driver’s seat while leveraging the speed and analytical power of Gemini.

Real-Time Intelligence at Your Fingertips

Staying ahead of performance fluctuations is no longer a manual chore. Google is introducing several ways to surface critical information instantly:

• AI Overviews in Google Analytics: The homepage now features AI-generated summaries that highlight essential updates since your last login. Whether it is a spike in seasonal sales or a sudden shift in traffic patterns, you get an immediate snapshot of what matters.
• Proactive Notifications: You can now opt-in to receive these smart summaries via email or mobile alerts, ensuring you stay informed on your own schedule.
• Contextual Deep Dives: If a specific data point catches your attention, a single click allows you to transition directly into Ask Advisor for a more granular investigation.

Similarly, the Google Ads homepage has been redesigned to display personalized, AI-powered insight cards. These cards provide the necessary context to adjust strategies in real-time, allowing you to capitalize on emerging demand. A new prompt box also enables users to generate custom insights based on specific queries, such as competitor impact or trending campaign opportunities.

Intuitive Reporting and Benchmarking

Data is only as valuable as your ability to interpret it. To simplify the reporting process, Google is introducing new Dashboards—currently launching in Google Ads and arriving soon in Google Analytics.

"Ask Advisor has become my go-to for a directional check on paid media performance… That speed matters because it gives me time to dig deeper and make shifts that improve performance sooner." — Kevin Marshall, Paid Media Director at Gardyn

These dashboards allow users to transform complex datasets into clear, visual reports using simple text prompts. Every report includes an automated, real-time summary that explains the "why" behind the numbers, making it easier to justify new campaign ideas to stakeholders.

Furthermore, Google is enhancing its competitive intelligence with a new benchmarking feature within Ask Advisor. By comparing your campaign performance against anonymized industry averages, you can identify growth opportunities and refine your strategy with newfound confidence.

By leveraging these agentic tools, marketers can shift their focus from manual data crunching to high-level strategy, ensuring they remain agile in an ever-changing digital landscape. These features are available starting today, marking a significant step forward in how teams interact with their marketing data.